Week 3

We thought about how our concept could be extended across other touchpoints and how it could grow into a narrative. We decided to further explore the concept 'light up their imagination' but alter it so it's more versatile for the website and stickers.
We want our touchpoints to be a self-discovery/journey for the user. The poster encourages kids into the performing arts area, which is then followed by the website that shows the kid practicing magic (with animals). Finally, the stickers will be a takeaway item that includes information about the kid 'saving the Hannah Playhouse.'

We did the journey map which helped outline what the user does, feels and think at each stage of the event.

upload journey map

Our wireframe for the NZ opera website with notes