Our event campaign is a magic show hosted at the Hannah Playhouse. It's a charity event to raise money to bring back the Downstage Theatre. Our aim was to target children between the ages of 3-10 to inspire the young generation to take an interest in the stage and help revive a culture of live theatre lovers. The narrative that runs throughout each touch point of transmedia begins with the poster. The poster acts as the first encounter with the event to 'spark' interest in the event and the theatre. This is then followed up by the website which works as a constant that exists before, during and after the show. It is the host for the experience the children encounter during the magic show. After participating in the event each child is given a sticker pack that allows them to 'become a magician' through learning the simple magic trick on the tag and proudly wearing their certified sticker. Key text such as the term 'spark', 'experience' and 'become'/'certified' enhances this growth across each touch point. Similarly, the bunny's appearance in each of these forms indicates each stage of the child's journey through facial expression and its interaction with props.
Website in Invision
Mobile Layout
Reflection
What was your favourite aspect of the project?
We really liked designing the character and figuring out how to translate it through each media. Overall, we enjoyed every aspect of the project.
Your biggest learning?
Learning a new programme to prototype in and making sure to have a consistent style throughout.
What would you change or do differently?
Attempt to translate our designs in more forms of transmedia.
